Tag Archives: marketing

Lego Friends Misses the Mark on Friendships

12 Jan

I hold my memories of working at Gray Elementary School very close to my heart. It was (and still is) a fabulous Chicago Public School, with passionate and innovative teachers and supportive and forward-thinking administrators. While the learning happening inside the school was quite progressive, the school structure itself dated back to 1911. Remodeling and updating took place over the years, but certain elements of the original facade were preserved – namely, the separate boys’ and girls’ entrances.

Set on opposite ends of the building with words etched in stone above, these doors had long since brought boys and girls into school separately. And the sight of this historical signage never elicited any type of negative feelings from me. In fact, I appreciated the history it represented. If anything, it was a reminder of how far we’ve come (in education and as a culture), and an incentive for continuing to push for change and improvement. Separate entrances for boys and girls – a thing of the past, ancient history, olden times, distant memories….  It’s 2012 now for goodness sakes. It’s a time of inclusion, progressive thinking, and ingenuity.

So could someone please explain to me why an industry that has the resources to be all of this and more has created the likes of Legos Friends? Continue reading

Sleepless in the Toy Aisle

15 Nov

I haven’t slept in DAYS!! I swear my kids are in cahoots – they are taking turns waking up in the middle of the night and switching off rising way too early in the morning. They must have worked out a schedule or something because it all feels very deliberate. Continue reading

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